Question: When is a birthday not just a birthday? Answer: When it’s a milestone birthday! Some birthdays just need to be a little bit more special than others, and those sorts of birthdays need more than just a run of the mill card. That’s right, they need a milestone birthday card. What’s a milestone birthday you ask? Well when you’re little, that’s pretty much every birthday between birth and about age 12. Those are no doubt the cards that mum will keep as mementoes for each passing year of their offspring. Then of course there are the biggies – sweet 16, 21, 30 and every decade thereafter. If there are any ages in-between that you think are milestones, the great news is that you can personalize most cards to add that all-important number. How’s that for awesome? And then of course there are the BIG number milestones for those blessed with longevity genes. And after a certain age, pretty much every birthday is a milestone!